Co-Founder of The Ligaya, a New Jersey–based jewelry brand that sits at the intersection of art, commerce, and community. The brand was built through thoughtful storytelling, strategic marketing, and intentional partnerships with local universities and small businesses, positioning The Ligaya as both a creative practice and a sustainable venture.

Over time, expanded pop-up activations from two annual events to over fifteen per year, strengthening operational systems while growing brand visibility and audience trust. Led partnership negotiations and relationship management, ensuring each collaboration aligned with the brand’s values while supporting both creative expression and business growth.